What is Search Engine Optimization (SEO)?

Webpage code

Special tags and attributes exist that help search engines maximize the indexing of a webpage and positively affect page rank. For each website we create, we include in the code these special elements automatically at no extra charge.

Error-free, minimal code (as discussed in Why Choose Keynote Web Design) helps with SEO. As explained in "Search Engine Optimization for Dummies" on page 256: "When designing or building your Web site, it's important to keep the code as clean as possible... so it's an easy read for the search engine spiders." And on page 258: "The harder they have to work to read your site, the less often and less thoroughly the search engines index your site... In fact, if a search engine has to work too long at reading your page, it might just abandon it all together."

Small, clean webpages load faster. In 2010, Google announced that page loading speed is now a factor in Google's page ranking algorithm!

Inbound links

Inbound links to your webpages can be difficult to obtain, but we can advise in this area. The inbound links must be natural. Beware of any SEO consultant who promises "#1 in Google." One cannot buy page rank and no one has a "special arrangement" with Google! And temporarily achieving high page rank using unscrupulous methods such as buying links, exchanging links, or participating in link farms will eventually get a website banned from Google altogether.

Other

The "keyword-to-total-code ratio" of the webpages we code is very high. Though discounted in importance today, we believe from our experience that having most of a webpage's content client text does affect page rank.